I design for systems where millions of people meet technology.
I’m currently on deputation to UIDAI, where I am leading the design of the new Aadhaar mobile app— a ground-up citizen product that reimagines how people interact with India’s most widely used digital identity. I’m shaping its core architecture, defining flows, and establishing Aadhaar’s design system to bring consistency across the app, myAadhaar portal, and website. The work is complex, high-impact, and deeply meaningful—exactly where I thrive.
Before UIDAI, I worked with Hindustan Petroleum, where I learned how design moves inside a large public sector enterprise. I led the visual identity for HP’s Golden Jubilee Celebrations, conceptualized the tagline “Panchatattvon ka Maharatna,” and created the commemorative postal stamp and special cover with India Post. I also built HP’s corporate identity guidelines and introduced UX thinking to teams that had never worked with design processes before.
My formal design foundation comes from the National Institute of Design, Bengaluru, where I completed my Master of Design in Information Design. My graduation project as a UX Intern at Walmart Global Tech strengthened my ability to connect data, clarity, and workflow design in complex systems.
Before entering design formally, I lived an entirely different life.
I’m a Mechanical Engineer from IIT Jodhpur who once managed a 40,000-cylinder-a-day LPG plant as an Operations Officer. That phase taught me about systems, people, safety, and precision—things I still use every day as a designer. I later shifted to HPCL’s Public Relations team as a Visual Designer, where communication, branding, and storytelling became part of my toolkit.
Designing since 2013 has given me a sharp instinct for when something feels “off” and how to make information honest, clear, and visually grounded. I don’t think of myself merely as a visual communicator—I think of myself as a problem solver who uses design as a language.
Outside work, I play ⚽, read 📚, listen 🎧, gaze at the 🌓, and 🛹—the small joys that keep me curious.
If you enjoy conversations about public-tech design, design systems, maps, or postcards, we’ll get along well.
Let’s connect.
TL;DR
Designer working at the intersection of public technology and large-scale systems.
Currently leading the design of the new Aadhaar app at UIDAI.
Previously shaped HPCL’s Golden Jubilee identity, created a postal stamp with India Post, and built HP’s identity guidelines.
Engineer-turned-designer with experience in operations, PR, visual design, and UX.
Believes in clarity, problem solving, and design that serves millions with simplicity.
Currently leading the design of the new Aadhaar app at UIDAI.
Previously shaped HPCL’s Golden Jubilee identity, created a postal stamp with India Post, and built HP’s identity guidelines.
Engineer-turned-designer with experience in operations, PR, visual design, and UX.
Believes in clarity, problem solving, and design that serves millions with simplicity.
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